There are times when you need to make a quick trip to the store, buy an item or two, pay up, and make a quick exit.
Now tell me, how does that work out for you?
I present you with a slightly exaggerated, but not-that-far-fetched scenario as we follow the defenseless consumer who wants to buy a simple bottled water, paying cash.
Clerk: Do you have your rewards card?
Me (lying): I dunno. It’s somewhere deep in my purse. Why? Is there some kind of discount on this water?
Clerk: No, but do you have your rewards card?
Me: It can’t be that much. Just ring it up please. I’m in a hurry and my husband’s outside with the car running.
Clerk: It’s probably under your phone number. Just tell me what it is and I’ll pull it up.
Me (sigh): It could be any of 3 phone numbers. I don’t care that much. Just please let me pay for this. I have cash.
Clerk: Well, if you don’t have a card I can sign you up really quickly. It only takes 5-10 minutes, and…
Me: No, please, I’m in a hurry, and the gas just isn’t worth saving a nickel, ok?
Clerk (annoyed): Okaaaaay. Can I have your zip code?
Me: Now why would you possibly need my zip code?
Clerk: I don’t know, but I need it to ring you up.
Me: Ok, it’s 12345
Clerk: Great! Now I just need your email address.